TIA DORRAINE. premium bags at point of sale

PINK IS THE NEW BLACK: premium paper bag with ribbons as statement pieces define personal style

Premium Paper Bag with Ribbons Tia Dorraine

Tia Dorraine London create luxury, demi-couture pieces from carefully curated fabrics, refined with rich detailing and sophisticated cuts. The brand name stands for impeccably tailored made-to-order fashion, skilled craftsmanship and attention to detail.

In 2021, the apparel label branched to Plovdiv, Bulgaria, where a trendy showroom meets local visitors. For them, we created a collection of exclusive retail bags.

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THE CHALLENGE

Consistent colour splendour
and glow

Hot pink is everywhere when you think of Tia Dorraine. It’s in the prevailing colour in their show room decor, the basic backdrop of photoshoots, the social media theme colour. Even most of their beautiful dresses are hot pink!

The brand manager was explicit about the paper bags’ solid colour: hot pink, not unexpectedly.

We had a very clear task – to create a set of hot pink, premium paper bags in two sizes, adorned with gold embossed logos and ribbons to match.

BAG FEATURES

Product style: Ribbon handle paper bag
Design upgrade: Ribbon closure
Paper: Coated board, matt laminated
Printing: Pantone colour
Finishes: Foil embossing

Sustainability:
Extended shelf life, reusable. Non-recyclable in the paper/cardboard waste stream.

Standard packaging development (2021)
Production of orders (2021)

THE CREATION

Defining the perfect matches

The combined print finish stands out for its delicate contrast of embossed gold against the signature hot pink background. To complete the perfection, we found the ideal grosgrain ribbon for the handles and closure – its colour corresponds with the printed solid background of the bags.

The overall design of the premium paper bag with ribbons is a perfect match for the timeless yet modern pieces from the finest fabrics. Together, these carefully chosen elements create an unforgettable customer experience that perfectly reflects Tia Dorraine’s commitment to refined elegance and exceptional quality.