L SAHA. black shopping bag set

AN EXMPLE OF TRUE LUXURY꞉ creating a premium fashion paper bag design for a pro‑people, pro‑planet apparel brand

L Saha was founded in 2014 by Laboni Saha with a mission to radically change how fashion is perceived, produced and consumed. Honing exceptional artisanal skills, the brand enables technology to minimise and up-cycle waste in their supply chain.

Laboni reached out to nPack in 2021 to produce a set of luxury paper bags for the brand’s exclusive garments. Aligned with our client’s vision, the project execution suggested using eco-conscious technologies and recycled materials.

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THE CHALLENGE

Contribution to sustainable fashion

Laboni Saha is a pro-planet entrepreneur driven by craftsmanship, creativity, long term impact of the fashion & luxury sector on planet Earth and the people involved across supply chains. Becoming L Saha’s partner gave nPack the chance to take part in the global mission of Laboni to promote changes for a better future within the luxury sector.

As an advocate of sustainable production, consumption and marketing of luxury goods, Laboni trusted us to create this paper bag set in line with her principles.

BAG FEATURES

Product style: Rope handle bag
Paper: Koehler Creative Board Brilliant Black
Finishes: Foil embossing

Sustainability:
Recyclable after removal of handles. Sustainably produced paper with European origin (DE). Emission-free branding techniques.

Standard packaging development (2021)
Production of orders (2021)

THE CREATION

Next generation fashion packaging

Similar to Laboni herself, who shares her knowledge & experience with the next generation of fashion & luxury professionals, we had our significant input in the creation of the fashion paper bag design.

Starting with the material choice, it was nPack’s contribution to advertise the recycled Koehler premium paper for its exclusive appearance and sustainable origin.

As a next step, we adapted the paper bag designs for the three sizes in such a way that they would use the same tooling for the finishing technique: gold hot stamping with embossing. This step, together with the eco-friendly nature of the branding technologies, reduced not only the tooling expenses but, most importantly, the tooling production ecological impact.