CHÂTEAU DE POMMARD. the wine bags
EXCLUSIVE WINE BOTTLE PAPER BAGS WITH CUSTOM SHAPES: transforming a concept into a vivid, tangible creation.
It’s a place to slow down, reconnect with the wonders of nature, walk among the vines and live a happy and healthy life.
THE CHALLENGE
Design brought to life
In 2017 Château de Pommard did a major rebranding and redesigned their entire product range so it appeals to customers in the luxury segment. As a part of this project, they looked for a supplier for their luxury wine bags.
The Chief Creative Officer of the estate approached us with bag visuals made by a design agency. We took on the responsibility of reviewing and refining the artistic design, bringing it to a production-ready stage.
BAG FEATURES
Product style: Bold flap bag
Design upgrade: Bottle separator, Handle cushion
Paper: Conqueror High White CX 22, matt laminated; Invercote G, anti- scratch laminated
Printing: Pantone colour
Finishes: Foil embossing
Sustainability:
Extended shelf life, reusable. Non-recyclable in the paper/cardboard waste stream.
Design concept review (2017)
Packaging engineering (2017)
Pre-production samples (2017)
Production of orders (2018, 2020, 2021)
𑁋 Peter Vukovic, Chief Creative & Technology Officer at Château de Pommard
THE CREATION
Improved to perfection
The custom trapezoid shape of the bag’s body and the signature flap outline, as sketched in the client’s artistic mockups, were key features the client wanted to keep unchanged.
At the client’s request, we incorporated extra design features to enhance the bag’s durability and functionality.
Preserving the shape and outline
We applied industry-specific modifications in a way that they did not alter the bag’s appearance, maintaining alignment with the client’s visuals.
Extending durability
Reinforcements were carefully crafted to improve ease of use without compromising the exclusive wine bottle paper bags overall aesthetic.
By improving the design, tailoring the technology, and implementing a custom manufacturing process, we successfully brought this signature packaging design to life.
GUSSET MODIFICATION
To prevent tension between the bottle and the bag’s sides, we conducted a series of prototypes and tests, ultimately determining that the gussets should have a non-standard shape. In a delicate way, we kept the unique design of the bag by offering a solution in which parts of the gussets were cut.
ARTISTIC FLAP
While working on both the 1-bottle and 3-bottle bags, we ensured consistency in the design and appearance of the flap outline. Additionally, we incorporated precisely engineered reinforcement to ensure the flaps remain sturdy and resistant to bending.
HANDLE CUSHION & VELCRO DOT
The reinforced handle had the potential to cause discomfort when carrying the weight of 3 wine bottles. To address this, we designed a custom foldable cushion for added comfort. The cushion is secured with Velcro. We also use Velcro on the flap for easy repetitive opening and closing of these exclusive wine bottle paper bags.
„Overall, we are very satisfied with the quality of the printing, embossing, and manufacturing.”
𑁋 Peter Vukovic, Chief Creative & Technology Officer at Château de Pommard
SUSTAINABLE
PACKAGING RIGID
BOXES LUXURY
BAGS
With over 30 years of design and manufacturing experience, we support brands through structured development and controlled production.
FEATURED PROJECTS
OUR SERVICES
From concept development and consultation to production, we create functional,
visually compelling packaging tailored to your brand’s unique needs.
