ZOGRAFOV & SON. collection mist
A LUXURY GIFT PACKAGING SET CRAFTED TO CAPTIVATE ALL THE SENSES: Providing an unforgettable presentation for custom-shaped exclusive gifts
Zografov has created luxury gifts since 1991. Each piece, expertly crafted from the finest wood, gold, and silver, is a masterpiece that reflects a deep commitment to exceptional artistry.
In 2018, their team reached out to nPack in search of a long-term packaging partner to develop a new, on-trend luxury gift packaging set. This was the beginning of the Mist collection and the start of a long-term partnership involving exclusive packaging designs.
THE CHALLENGE
Long-lasting appeal
So far, the Zografov brand has relied on its reputation and the sheer quality of its products to win the hearts and minds of customers, using basic boxes and paper bags. However, both the brand and its offerings have evolved over the years. The demand for exceptional packaging that reflects the quality and uniqueness of the products has become increasingly evident.
This presented our challenge—infusing the packaging with a contemporary appeal for the next decade. From developing creative concepts to selecting materials and overseeing production, we needed to guide the process with care and a keen attention to detail, mirroring Zografov’s approach in every aspect.
The luxury gift packaging set had to be produced in small quantities, designed to satisfy the most discerning customers.
Product style: 4-panel cover magnetic box
Design upgrade: interior lid, ribbon stop, ribbon pull, capacity pocket, sleeve
Paper: Colorplan Mist Coltskin
Finishes: Foil debossing, blind debossing
Sustainability:
Recyclable after removal of magnets and ribbon pull. 100% recycled greyboard wrapped with sustainably produced paper with European origin (UK). Emission-free branding techniques.
Product style: Ribbon handle paper bag
Paper: Colorplan Mist Coltskin
Finishes: Foil blocking
Sustainability:
Recyclable after removal of ribbons. Sustainably produced paper with European origin (UK). Emission-free branding techniques.
Packaging engineering (2020)
Production of orders (2020, 2022, 2023, 2024, 2025)
„Premium white boxes impress with an elegant and sophisticated look, making them a perfect choice for special occasions such as weddings, christenings or gifts for ladies. They add a luxurious feel and fit perfectly into formal and festive events.”
THE CREATION
Reflected emotions and luxury
Being in contact with the art of Zografov & Son and with the people behind it, we felt the energy and emotion they put into the making of each product. This exclusive attitude must also be felt through the packaging that presents it, in order to achieve an ensemble of unforgettable emotions from unpacking to touching the exquisite product.
Throughout the creation process we worked with the co-founder Lubomir Zografov, who is the second generation heir to the tradition of making exquisite products from precious metals and wood.
Using simple drawings, we introduced our design concept presenting the desire to convey uniqueness through every interior element. The concept is based on a magnetic closure box style with a custom-designed interior, complemented with a luxurious paper bag.
Sophisticated appearance
Reimagining a ‘treasure box’ and its matching carrier bag, using paper and solid board, was both a delightful and challenging endeavour. The result is a consistent collection of variously sized packaging designs, all featuring premium materials, refined finishes and design upgrades.
Additional design elements are carefully incorporated to heighten the unique emotional connection that the luxury gift packaging set is meant to evoke.
Special unboxing emotion
Our aim was to craft an experience that instils a sense of discovery upon receiving the gift. As the box is opened, it becomes a display, showcasing the item alongside its accompanying documents and creating a memorable and engaging unboxing experience.
„The collaboration with your company over the years has been extremely valuable to us and is a key part of the development of our brand. The high-quality packaging that you created specifically for our products not only contributes to their aesthetic appeal, but also adds value that our
customers highly appreciate.”
Our creative direction combines clear storytelling with technical expertise and artistic touch. The box interior features a series of artful innovations.
OUTER SLEEVE
We designed the Full Sleeve to cover the entire box on four sides, adding protection. As the first phase of the unboxing, it carries the brand message and logo, shining against the pale textured paper surface. We added delicate thumbholes for ease of access to the main box.
INTERIOR LID
Upon opening the box’s branded magnetic lid, an additional branded lift-off lid with a ribbon pull is revealed. nPack’s design team tailored custom support elements of the lid for the four box sides.
RIBBON STOP
A delicate satin ribbon stretches between the hinged lid and the box’s side wall, serving as a stop to restrict the movement of the hinged lid. We chose the ribbon colour to match the paper precisely.
CAPACITY WALLET
Crafting the wallet from two separate elements bonded together — the capacity sides and and the front, each with different paper texture — we emphasised the gift’s exclusivity.
LUXURY GIFT BAG
The gift bag is made from the same textured paper as the other pieces of the luxury gift packaging set, and finished with elegant glued grosgrain handles. Simple and elegant, it conveys again a feeling of exclusivity of the product inside.
„Thanks to your attention to detail, precision, and commitment to high quality standards, we manage to offer a customer experience that combines sophistication and class – factors that strengthen our reputation and positioning in the market.”
THE IMPACT
Time-approved brand awareness
SUSTAINABLE
PACKAGING RIGID
BOXES LUXURY
BAGS
With over 30 years of design and manufacturing experience, we support brands through structured development and controlled production.
FEATURED PROJECTS
OUR SERVICES
From concept development and consultation to production, we create functional,
visually compelling packaging tailored to your brand’s unique needs.
