MINNIE KEMP X. custom event bags

MAGIC INCORPORATED WITHIN EXCLUSIVE PACKAGING: where wall art meets a luxury paper bag that doesn’t simply hold items

MINDTHEGAP started its journey as the main brand of Global Art Production company, designing and producing wallpapers and wall art. Today, the brand offers a wide range of premium home furnishings weaving magic through pattern and colour.

Wallpaper designs created by the brand are colourful and unique, sometimes mystique. The Enchanted Woodland artwork illustrates the dreamy fairy-tale Transylvanian landscape. It is printed on the custom event bags for Minnie Kemp X wallpaper collection. nPack is the proud partner for MINDTHEGAP in this magical project.

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THE CHALLENGE

Bag styling that captures every nuance

After our first project realized together, we had a chance to bring to life another artful luxury paper bag design. The summer of 2023 had been quite busy for MindTheGap. As they were getting ready for a September full of events, they approached nPack once again for a promotional paper bag project.

It involved a classic paper bag design featuring an impeccable ensemble between the Woodland inhabitants beige and the ribbon handle.

BAG FEATURES

Product style: Ribbon handle bag
Paper: GC1 coated board, matt laminated
Printing: Process colour, spot colour
Finishes: Foil embossing

Sustainability:
Extended shelf life, reusable. Non-recyclable in the paper/cardboard waste stream.

Standard packaging development (2023)
Production of orders (2023)

„We are once again in need of your magic when it comes to creating some paper bags.”

𑁋 Alina PINTEA, Purchasing Manager, MINDTHEGAP

THE CREATION

A tale woven in blue and beige

In the world of custom event bags, every detail tells a story, and this particular bag is no exception. The artwork itself is a celebration of elegance—soft beige silhouettes of forest animals dance across a deep, tranquil blue background.

As we crafted this masterpiece, we realized that perfection demanded more than just the right design.

The ribbon handles were a defining feature, and finding the perfect shade of beige to complement the artwork became our first task. We provided a ribbon in a matching beige—a subtle yet vital detail that ties the design together with effortless sophistication.

The background’s solid blue was central to the bag’s aesthetic, and we knew it had to be flawless. To achieve the rich, even depth, we ran an additional print cycle using Pantone ink. This extra effort ensured the blue was not only denser but also carried a velvety uniformity that elevated the entire piece.

The result? Custom event bags that don’t just hold items—they hold attention. They speak of craftsmanship, care, and the pursuit of perfection, making it as much a work of art as it is a functional design.

THE IMPACT

The most visually attractive custom event bags stand out. These luxury paper bags, which represent the Minnie Kemp X wallpaper collection in the most evocative way, are a great example of artful design that keeps in mind memories of colours, patterns, and textures — the whole bag surface transformed into a canvas of storytelling.

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